1. Focus on Product:The best way to get your app noticed is to build a unique and engaging product. Although that’s an article all on its own, let’s sum it up in a few key points.

2. Allow Users to Engage Others with Your App:Your customers’ word-of-mouth multiplies your network a hundred times over without costing you a dime, so be sure to put mechanisms in place that allow users to talk about the app and share experiences with friends.

3. Get Media and Blogger Attention: To make your app easier for media to cover, provide materials like press kits, beta codes (if necessary) and reviewer guides. It also helps to identify technology and pop culture trend stories that your app can fit into.

4. Continue Your Marketing Efforts: Make sure you exhaust every “co-marketing” opportunity out there with other app developers. Some major publishers will trade their app installs for your app installs.

5. Use Analytics :When developing apps, you have all kinds of data at your fingertips to evaluate how your app is being received. Use analytics to monitor your ranking and as a marketing tool.

6. Prepare for Success: Think of your app as a brand that will enable you to leverage brand extension opportunities. Build your apps to welcome future cross-promotion opportunities, rather than intrusions on the user experience.

Neevtech is a leading Application Development Company from Bangalore.For more details log in to www.neevtech.com.

Use HTML5 with care: HTML5 offers a lot of exciting flexibility that can make a website truly interactive. Seamlessly embedded videos, drag-and-drop interfaces and dynamic message posts are all achievable via HTML5, and with relatively little code work. But take help of professionals.

Cut the fat : The traditional layouts for websites often call for separate pages that encapsulate the “About,” “Contact” and other informational areas of the website.HTML5 can help create a one-page website that cleverly contains all necessary information via pop-up boxes or other media, but the amount of information that can be on a one-page website is still relatively limited.

Tie in Social Media Intelligently: Social media should absolutely be a presence on a business website, but it should not be a dominating presence. Integrating social media, whether in graphic links or a social ticker, should be done with the user’s eyes in mind.

Neevtech is a leading Software Development company from Bangalore India. To know more please log on to www.neevtech.com

OsCommerce is an online shop e-commerce solution that offers a wide range of out-of-the-box features that allows online stores to be setup fairly quickly with ease, and is available for free as an Open Source based solution released under the GNU General Public License. OsCommerce was started in March 2000 and has since matured to a solution that is currently powering 12,564 registered live shops around the world.

Today, osCommerce has been taken to the next level, moving towards an e-commerce framework solution that not only remains easy to setup and maintain, but also making it easier for store administrators to present their stores to their customers with their own unique requirements. The success of osCommerce is secured by a great and active community where members help one another out and participate in development issues reflecting upon the current state of the project.

Neevtech is leading software development company from Bangalore India.To know more about us log on to www.neevtech.com

According to Sprout Insights, there will be soon! Starting in January, Facebook will let you convert more leads on the social network when they begin approving actions other than just “Like” for apps. That means in order to use this new call-to-action functionality, you need to create a Facebook app. Unless you are particularly tech savvy, the developer of that app will need to get involved in the process of creating the call-to-action, as it isn’t something that is simply enabled with the flick of a switch. If you do have a Facebook app or are considering creating one for your 2012 marketing plans, let’s dive into how to obtain the new call-to-action Facebook feature.

What Are the Details?

While Facebook developers said they anticipate being ready to approve Open Graph calls-to-action in January, they also said approvals will not begin until Timeline had finished rolling out. As anyone who has been following the Facebook Timeline roll out knows, that has been a little stop and goes, so keep this January start date relatively fluid.

We will also keep you informed if a more concrete date is announced.

But that doesn’t mean you can’t start asking your developer to prepare for your call-to-action submission. In fact, you can submit as many calls-to-action as you want. You simply have to submit each one for approval separately (get ready for some fun A/B testing!). Each call-to-action must also be accompanied with instructions that explain exactly how the action is triggered, which Facebook explains in more detail on its developer site.

Once your call-to-action is approved, you’ll receive both an email and a Facebook notification, at which point your app can publish the call-to-action for all users to see. Just as with Facebook ads, if your call-to-action is rejected, you’ll receive an explanation for that rejection so you can make changes and resubmit for approval.

Neevtech is a leading Application Development company from Bangalore for more information please log on to :www.neevtech.com

The new layout introduces three new buttons: Home, @Connect and #Discover. The Home button takes you to your main Twitter feed. The @Connect button shows you all the interactions you’ve had with other users (favorites, conversations, etc.) and displays suggested accounts. The #Discover section features trending news stories and hash tags.

On the mobile app, direct messages, saved searches, personal lists and profile information have been moved to the “Me” section. That’s a bit inconvenient for people who use DMs for a lot of communication, since a user’s inbox is much more difficult to access in the new layout than in the old one.

The layout changes are certainly going to affect mobile applications. Let us know your thought on Twitter New Look in comment section.

At Neev, we’ve amassed a large body of knowledge and expertise on how to leverage mobile phones as delivery end points. Our solutions help map your presence to mobile devices across various platforms. Whether it’s a web portal that you want to make mobile friendly, an e-commerce site that needs to be transformed into a native application, an idea for a game that you think can become the next big thing or porting your existing mobile application to another client platform – we can make it happen.

To know more just visit: http://www.neevtech.com/mobile/

1. Faster supplier enablement and better supplier support. The ERP suites’ P2P model assumes that suppliers will flock to an enterprise’s supplier portal without needing much persuasion. This approach won’t work for all companies — many find that their suppliers resist pressure to transact manually via multiple customers’ websites. The eProcurement specialists provide tools, expertise, processes, and resources to connect clients with their suppliers.

1. Wider user adoption, thanks to a superior user experience. The ERP giants’ early attempts at eProcurement lacked usability, so many of the specialists grew by providing better catalog management and search front ends to ERP’s purchasing modules. However, although the bestof-breeds still stay slightly ahead, the suites have largely closed the usability gap.

1. Category-specific expertise. Basic catalog search and shopping cart creation are commodity features, but most of the problems come from the complex categories that generic products cannot support very well. Most products let you tailor input forms and workflows, but some specialists have developed productized solutions for these difficult areas, and these may be the most important differentiator in your decision.

Reference: Forrester Research

About Us: Neevtech is a leading software development, web 2.0 portal/application Development Company from Bangalore, India. To know more about us please log on to www.neevtech.com .

Are you looking for an easy way to create attractive pages on Facebook? Are you wondering how businesses are creating Welcome tabs?

Social Media Examiner reveals a number of applications that make it very easy to add functionality to your Facebook page.

To read full article from Social Media Examiner Click Here.

If you are looking for a customized face Book application especially designed for your company. Please log on to www.neevtech.com and write to us through contact us section.

In order to stream live radio we will use a flex based client that will capture the audio input from you microphone and send the same to Wowza server for broadcasting. This will need knowledge of flex api and actionscript. For listening to the live stream one can use JWPlayer(for flash based browsers) or HTML5 for iPhone/iPAD browsers.

Setting up Wowza Server

Assuming we have a Wowza Media Server already installed we need to setup an application under Wowza Media Server. Lets call this liveradio. To do this

1. Create a folder named liveradio under Wowza installation’s application directory.
2. Create a folder named liveradio under Wowza installation’s conf directory.
3. Create a file names Application.xml by copying an existing file from conf directory.
4. Open the newly created Application.xml and modify the value of  /Root/Streams/StreamType node to live.
5. Restart Wowza server

Coding the Flex client for broadcasting

This will need some knowledge with flex api and ActionScript (AS). You will need to setup an AS project.  An IDE like FlashDevelop can be used for the same.  Below are the typical steps you need to code to capture audio and send to Wowza.

Setting up the Microphone

In the AS code one can get hold of the microphone and set it up as follows.

myMic = Microphone.getMicrophone();
myMic.setSilenceLevel(0);
myMic.rate = 11;
myMic.gain = 50; // increase this to boost the microphone audio
myMic.codec = SoundCodec.SPEEX; // this is important
myMic.encodeQuality = 5;
myMic.framesPerPacket = 2;


Setting up the Network Connection

We need to setup a network connection to the Wowza server to send the captured audio data.

nc = new NetConnection(); // create a new network connection
nc.addEventListener(NetStatusEvent.NET_STATUS, netStatus); // netStatus method will be notified on network connection events.
nc.connect(“rtmp://<SERVER-IP>/liveradio”); // adjust the url based on your setup.

// this is how netStatus looks like
private function netStatus(event:NetStatusEvent):void {

     switch (event.info.code){
        case “NetConnection.Connect.Success” :
            ns = new NetStream(nc); // create a new NetStream
            ns.attachAudio(myMic); // attach the audio to the same
            ns.bufferTime = 20;
            ns.publish(“audio”, “live”); // ‘audio’ is the name of the stream
            break;
        // handle other events as needed
..
        }
}

Build your project, create the swf client which can be embedded on a HTML page to broadcast audio using your microphone.

Creating a page for playing to the live broadcast

The broadcasted audio can be played by using a flash based player or HTML5 audio tag based on the browser. One can also use a player like JWPlayer that can embed audio/video in flash format with HTML5 fallback. You can also use any other flv player that supports RTMP steaming.

<script>
jwplayer('player').setup({
    width: 300,
    height: 100,
    wmode: 'transparent',
    controlbar: 'bottom',
    modes: [
        {
            type: "flash",
            src: "flash/player.swf",
            config: {
                streamer: "rtmp:///liveradio",
                file: "audio",
                provider: "rtmp"
            }
        },
        {
            type: "html5",
            config: {
                file: "http://:1935/liveradio/audio_ios/playlist.m3u8",
                provider: "sound"
            }
        }

    ]
});
</script>

In the above code there are two configurations viz for RTMP and HTML5. RTMP is only supported in browsers that support flash. Since both iPhone and iPAD do not support flash we used the HTML5 fallback and the Cuppertino streaming support in Wowza for iPhone and iPAD.

Challenges

There are some challenges here. The streams published from your flex based client is in RTMP format and can be streamed it to a RTMP/flash based player successfully. But the audio codec used, SPEEX, needs to be converted to a H.264 compatible codec like AAC to be able to play from an iPhone/iPAD. There are two ways to do the same.

1. Use the Wowza Transcoder AddOn: The Wowza Transcoder AddOn can trancode any configured incoming stream from one format to other. Here we encoded our live audio format codec from SPEEX to AAC. Here’s how to do this.

• Setup Wowza Transcoder AddOn. Note that tha AddOn works on only 64 machines.
• Create a transcoder template audio_speex.xml in Wowza’s transcoder/templates folder with the following content
  

  <Root>
    <Transcode>
      <Encodes>
        <Encode>
          <Enable>true</Enable>
          <Name>iOS</Name>
          <StreamName>mp3:${SourceStreamName}_ios</StreamName>
          <Video>
            <!-- H.264, PassThru -->
            <Codec>PassThru</Codec>
            <!-- default, CUDA, QuickSync -->
            <Transcoder>default</Transcoder>
            <FrameSize>
              <!-- letterbox, fit-width, fit-height, crop, stretch, match-source -->
              <FitMode>fit-height</FitMode>
              <Width>320</Width>
              <Height>240</Height>
            </FrameSize>
            <Profile>baseline</Profile>
            <Bitrate>${SourceVideoBitrate}</Bitrate>
            <KeyFrameInterval>
              <FollowSource>true</FollowSource>
              <Interval>60</Interval>
            </KeyFrameInterval>
            <Overlays>
              <Overlay>
                <Enable>false</Enable>
                <Index>0</Index>
                <ImagePath>${com.wowza.wms.context.VHostConfigHome}/content/wowzalogo.png</ImagePath>
                <Opacity>100</Opacity>
                <Location>
                  <X>5</X>
                  <Y>5</Y>
                  <Width>${ImageWidth}</Width>
                  <Height>${ImageHeight}</Height>
                  <!-- horiz: left, right, hcenter - vert: top, bottom, vcenter -->
                  <Align>left,top</Align>
                </Location>
              </Overlay>
            </Overlays>
            <Parameters>
            </Parameters>
          </Video>
          <Audio>
            <!-- AAC, PassThru -->
            <Codec>AAC</Codec>
            <Bitrate>${SourceAudioBitrate}</Bitrate>
          </Audio>
          <Properties>
          </Properties>
        </Encode>
      </Encodes>
      <Decode>
        <Video>
          <Deinterlace>false</Deinterlace>
          <Overlays>
            <Overlay>
              <Enable>false</Enable>
              <Index>0</Index>
              <ImagePath>${com.wowza.wms.context.VHostConfigHome}/content/wowzalogo.png</ImagePath>
              <Opacity>100</Opacity>
              <Location>
                <X>5</X>
                <Y>5</Y>
                <Width>${ImageWidth}</Width>
                <Height>${ImageHeight}</Height>
                <!-- horiz: left, right, hcenter - vert: top, bottom, vcenter -->
                <Align>left,top</Align>
              </Location>
            </Overlay>
          </Overlays>
          <Parameters>
          </Parameters>
        </Video>
        <Properties>
        </Properties>
      </Decode>
      <Properties>
      </Properties>
    </Transcode>
  </Root>
    

• Edit Application.xml and set /Root/Transcoder/Templates to ${SourceStreamName}_speex.xml, transrate.xml

The Wowza Transcoder AddOn is quite powerful and can transcode the incoming streams to multiple formats and bit rates for consumption on different types of players and devices with varying bandwidths.

2. Use an intermediate tool like FFmpeg: FFmpeg is a set of tools to record, play and convert audio and video from/to various formats. It can be used with Wowza Media Server to encode the live audio stream from our application from SPEEX to AAC codec. Below are the steps to get it working with Wowza.

• Install FFmpeg for you platform. This is a challenging task as FFmpeg has a lot of dependencies. If you are lucky it will get installed using yum for CentOS or aptitute get install on Ubuntu. Make sure FFmpeg is configured with –enable-librtmp and –enable-libfaac. You can check if these are enabled by running ffmpeg command without any arguments.
• Start broadcasting your audio from the flex client
• Run the below command to transcode the live stream called ‘audio’ from Wowza and make it available as another stream called ‘audio_ios’ for playing on iPhone/iPAD
  ffmpeg -i rtmp:///liveradio/audio -acodec libfaac -vcodec copy -f flv rtmp:///liveradio/audio_ios

Extending the setup for live video

The above setup can be extended easily to stream live video along with audio. This can be done as below.

• In your flex client setup the Cameralike done for the Microphone and attach the same to the flash NetStream
• In you JWPlayer code change the provider for html2 from sound to video

Wowza use cases at Neev

Over last few months we at Neev Technologies have successfully used Wowza Media Server for applications involving on-demand streaming of movies/TV programs, live audio/video streaming. In addition there are other use cases like live re-streaming/recording of IP camera streams, live video/chat where we see Wowza as a great fit. Some applications were deployed on a single node and some used Origin-Edge cluster for high load and scalability. Using the Java API we were also able to customize Wowza to add additional security features like time based expiry of stream URLs.

There are also concerns that the seizure of a data-hosting server by law enforcement agencies may result in the unnecessary interruption or cessation of unrelated  services whose data is stored on the same physical machine.

There had been a number of reported incidents of cloud services being taken offline due to DDoS attacks. Although DDoS attacks already existed, the cloud computing environment is a new attack sector that may have a more widespread impact on internet users.

The security measures adopted by different cloud service providers vary. If ‘a cybercriminal can identify the provider whose vulnerabilities are the easiest  to exploit, then this entity becomes a highly visible target. The lack of security associated with this single entity threatens the entire  cloud in which it resides.

Neevtech is leading Software development company from Bangalore.For more information check www.neevtech.com