Neev created a next generation web-based social platform through which users can connect with their network and with businesses and share ideas and thoughts on products and services. The web-based social application lets users view and review launched or yet-to-be-launched products and services. It also allows them to recommend their favourites among these with their family, friends and business networks along with their experiences while using them. The users can discuss about products and services by joining groups with similar interests. Businesses benefit from a crowd sourced feedback platform on improving their products/services and also ideas on coming up with new products/services. The platform also allows users to connect with public figures and follow the products and services they use and endorse.

The Client

KJovi was founded in January, 2012. It is located in New York City, USA. KJovi was born with a mission to make life simple by promoting innovation through a feedback loop algorithm. The KJovi team loves technology and finds delight in connecting and sharing their talent with the world. The goal of Kjovi is to provide users world over with multimedia platform to boost crowd innovation and to share their views, recommendations and experiences on products and services using all forms of media. It also aims to provide feedback to businesses in an efficient manner.

Business Need

The client required Neev to develop a social multimedia platform that bridges a long felt gap between brands and businesses on one hand and consumers on the other.

• The platform had to enable users review and recommend their favourite products and services to people in their network. The users would be able to share their experience about a launched or yet-to-be-launched product or service.
• Neev was also required to add a feature wherein users could join groups and discuss about the products/services with people having similar interests.
• The platform had to enable businesses tap the pool of ideas and suggestions on improvements to existing products/services. It would also help generate new product/service ideas thus enabling innovation through an efficient feedback loop.
• The platform had to further allow users connect with their favourite public figures and follow the products/services they endorse and use.

Neev had to focus on swift prototyping and a fast go-to-market strategy.

Neev Solution

At the start of the project, team Neev evaluated various social networking platforms available like Elgg, Diaspora and Social Engine. Non-Functional requirements like responsiveness of the site were considered and planned for, right from the design stage. The design pattern, EAV (Entity Attribute Value Model) was used for configurable and variable attributes of each entity. The UI/UX design was carried out by Neev in-house team of designers with a special focus on responsiveness of the site. Neev made use of Open Source Social Networking platform Elgg to develop the application. Neev customized Elgg and also developed plugins to suit the requirements.

Technology footprint

• Elgg
• PHP
• MySQL
• Apache
• Linux
• FFMPEG
• LAMP
• Plug-ins used: o Oauth o Social Connect o Marketplace o Youtube

Top features

• Creates a unique platform that connects businesses to consumers.
• It provides businesses with unique marketing tools with a global reach and a targeted audience.
• Enable businesses to satisfy consumer needs and create effective go-to-market strategies for their businesses.

Top Challenges

• Adapting an existing Open Source framework for highly specific needs of the customer.