Neev developed a cloud-based online video editing platform for Tubifi Inc. that brings down the cost of creating video ads by more than 90%. The platform integrates with stock footage vendors and creates a virtual marketplace for ad-consumers, video stock providers and ad-creators. [Read more here]

The Client

Tubifi is a privately held company headquartered in Burlington, MA, USA. The Tubifi cloud-based video editing platform developed by Neev Technologies makes high quality video creation a snap, at a fraction of the original cost.

Business Need

To develop a SaaS based video compiling and editing platform that can integrate with video stock footage providers and bring together ad-consumers, stock footage vendors and ad-creators. The client approached Neev Technologies to design and develop a functional MVP (Minimum Viable Product) to acquire investors, do a quick launch to gather a user base and then add more features.

Neev Solution

Neev Technologies developed a video editor on a browser wherein users can search content from multiple stock footage vendors and use relevant footages in their compositions.
The solution separated the video transcoding and stock footage download from the video editor - Stock purchase requests were queued in Amazon SQS andexecuted in the back-end so that downloads can be optimized for traffic and bandwidth usage, while the user need not be online.
A dedicated team of architects, developers, quality analysts, and performance engineering experts used a scrum-based Agile process to deliver a successful product in a relatively short time frame.

Technology footprint

• Custom built application on Java
• Custom built video player on Flex
• CAS for Single Sign on
• MySQL DB
• Twistage for transcoding video clips
• Amazon Queuing Services (SQS)
• Jenkins for continuous integration

MySQL DB Twistage for transcoding video clips Amazon Queuing Services (SQS) Jenkins for continuous integration

Top features

• Ability to search content from multiple stock footage vendors in one single platform; drag & drop audios, videos on timeline (without downloading) and use them in compositions
• 2 Video & Audio tracks with additional voiceover tracks to support multiple clips
• Open Marketplace for creating ads - Creative Personnel/agencies can create demo videos and share with a select group
• Automatic update of compositions once clips are purchased
• User Profile and demo videos for showcasing creative work
• Ability to export compositions as mp4 or FCP(final Cut Pro) format

Top Challenges

• Federated content search across multiple stock vendors and displaying results on a single platform
• Using watermarked, Low-resolution footage in compositions without downloading them
• Automatic update of composition once clips are purchased

Tubifi in the News

• New Tubifi Collaboration Features Accelerate Video Production in the Cloud
  Source: Businesswire
• Tubifi Announces Availability of Its On-Line Video Creation Platform
  Source: PR Newswire